SWOT

STRENGTHS

·         Its beaches are positioned to meet the sun and beach tourism, as well as adventure sports, especially surfing beaches close to Miraflores and south of Lima.

·         There are signs of tourism investment in the sun and beach destinations.

·         The hotel industry has been increasing due to investments in national and international chains, both in urban and rural areas.

·         Currently dominated group travel (especially young people).

·         Expansion Hostels and Backpackers, with the growth of adventure tourism.

OPPORTUNITIES

·         The power of internet in order to organize their own backpacking experience

·         Globalization refers to the increasingly global relationships of culture, people and economic activity. Environmental challenges such as climate change cross boundary water and air pollution and over fishing of the ocean, require Trans national, global solutions.

WEAKNESSES

·         Backpackers do not rely on tour operators.

·         Enterprises catering for backpackers are small.

·         Interaction with locals is of secondary importance, the majority of backpackers spend most of the time interacting with other backpackers.

·         Backpackers spend less money; in terms of stay they spend less money than other tourists.

·         Prejudices and stereotypes on backpackers by locals, prejudices on backpackers by locals due to some locals have prejudices and fixed stereotypes towards backpackers.

THREATS

·         Some governments don’t recognize enough the economic benefits backpackers can bring.

·         The increase of the travel’s costs, prices have increased significantly in recent years and are likely to stay high in the future.